Privacy Policy

Last updated: 2026-10-23

Summary

Who's Most Likely? is a party game that friends play together. You don't create an account, and we don't ask for your name or email. When you play on a single phone, the game data stays on your phone. When you play in an online room, the room data goes to our server: rooms left unfinished are deleted automatically after 48 hours, and finished rooms after 30 days. Ads in the app are shown through Google AdMob and are personalized only if you consent; you can change your choice at any time in the app under Settings > Ad preferences. On the website, in the European Economic Area, the United Kingdom and Switzerland, analytics and ads only run if you give consent; in other countries (including Türkiye) they run according to the consent you give in our own consent banner. Service provider: Umai Works. Questions: info@umaiapps.com

Single-phone mode

In the mode where you pass the phone from hand to hand, nicknames, votes and results are kept on your phone only for the duration of that game and are not sent to a server. For convenience, your own nickname and emoji may be stored on your phone.

Online room mode

So that everyone can play at the same time, the following information is sent to our database provider (Supabase): room code, players' nicknames and emojis, votes, answers and guesses written in the games, bids in the Auction game, and the player's language and device type. Each phone or browser that joins a room is given an anonymous sign-in ID. This ID is used only so that you can reconnect to the room and the game can recognize you; it is not linked to your name, email or phone number. How long is it kept? • A room left in the lobby with a single person because nobody joined is deleted within about 30 minutes. • A room left unfinished is deleted after 48 hours. • A finished room is deleted after 30 days, together with the player names, votes and answers in it. This period lets us see whether the games work properly and how many games are completed. • Anonymous sign-in IDs are deleted after 30 days. If you play again later, a new ID is given automatically. When a room is deleted, the players, votes, answers and bids in it are deleted along with it. When you leave a room, your player record is marked as "left" and stays until the room is deleted.

Other information the app records

• Anonymous device ID: On first launch the app generates a random ID on your phone. It is not an advertising ID; it does not identify you. • Installation record: To see how many phones use the app and which versions are running, the device ID, platform (iOS/Android), app version, language and premium status are recorded. • Notification token: If you allow notifications, Expo's notification token is recorded together with the device ID, platform, language, app version and premium status, so that we can send notifications to your phone. We use it only to send announcements about new games, new questions and the app; we pick the right text according to language and platform. Notifications are delivered through Expo, Apple and Google notification services. If you don't allow them, no token is collected. You can turn the permission off in your phone's settings at any time; tokens that become invalid are deleted at the next send. • Questions you suggest: If you suggest a question for the game, the question text, language and device ID are recorded and our team reviews it. • Reward wheel: When you spin the wheel, the reward you get and the time are recorded with the device ID. A valid reward is deleted after 30 minutes; the spin record is kept to see how rewards are distributed. • Bad question report: If you flag a question, only the question and the note you wrote are recorded; the device ID is not recorded. There is no automatic deletion period for these records. If you want them deleted, write to info@umaiapps.com.

Purchases

Premium and packs are purchased through the App Store or Google Play. The store processes payment details; we don't see them. The purchase is verified on your phone; whether you are premium is added to the records above.

Ads in the app (Google AdMob)

In the free version, ads are shown through Google AdMob. No ads are shown in Premium. We don't share your nicknames, votes or game data with Google. • European Economic Area, United Kingdom and Switzerland: On launch the app shows Google's consent screen. If you consent to ad personalization, personalized ads are requested; if you don't, non-personalized ads are requested. You can change your choice at any time by reopening Google's consent screen in the app under Settings > Ad preferences. • Outside these regions (including Türkiye): On first launch the app asks for your consent to personalize ads. If you consent, personalized ads are requested; if you don't, non-personalized ads are requested. Until you make a choice, non-personalized ads are requested. You can change your choice at any time in the app under Settings > Ad preferences. • iPhone and iPad: The app shows Apple's "app tracking" permission prompt. If you don't allow it, your advertising ID (IDFA) is not shared with Google and ads are shown without it. You can change this permission in Settings at any time. Even if you refuse personalization, the data listed below goes to Google so that ads can be shown; your consent choice only determines whether ads are selected based on your interests. To serve ads and prevent fraud, AdMob may collect, on its own behalf, data such as an advertising ID, approximate location derived from the IP address, device type, operating system version, language, and ad impression and click information. Details: Google's advertising data policy (https://policies.google.com/technologies/ads) and privacy policy (https://policies.google.com/privacy). The app has no crash reporting or behavior analytics tool.

encokkim.com website

• European Economic Area, United Kingdom and Switzerland: On your first visit, a consent tool approved by Google appears. Google Analytics and Google AdSense are loaded only if you consent. If you don't, neither is loaded and the games work the same way. You can change your choice in the consent tool at any time. • Outside these regions (including Türkiye): On your first visit, our own cookie consent banner appears at the bottom of the screen. In the banner, the Accept, Decline and Manage choices buttons are the same size; the checkboxes start empty. Strictly necessary cookies, measurement (Google Analytics) and advertising (Google AdSense) are shown separately; you can accept or decline measurement and advertising separately. Before you make a choice, Google Analytics and Google AdSense are not loaded and set no cookies. If you decline, or make no choice at all, neither is loaded; the games work the same way. Continuing to use the site does not count as consent. • Changing your choice: Outside these regions, your choice is stored in your browser, is valid for 12 months, and if you decline, you are not asked again for 12 months (if your browser cannot save the choice, you may be asked again on a later visit). You can change your choice at any time from the “Cookie choices” link at the bottom of the page (on a phone, from the “More” page); your choice is saved there. How many times the banner was shown, and the number of accepts and declines, are counted anonymously, without any identifier. • Data transfer abroad: Google may process Google Analytics and Google AdSense data abroad; accepting measurement and advertising covers this too. If you decline, this data is not sent. • Google Analytics: Used to measure which pages are visited and how the site is used; for this purpose it sets cookies. • Google AdSense: Used to show ads and may set cookies; it works everywhere according to your consent choice (in Europe Google's consent tool, in other countries our own banner). • Page and game counter: Our own counter only keeps counts by day, page or game, language and device type (phone/computer). It sets no cookies and keeps no personal data or device ID. • Online rooms: When you play online on the website, the "Online room mode" section above also applies; the anonymous sign-in ID is stored in your browser's local storage. • Contact form: If you write to us, your name, email and message are recorded and used only to reply to you. The website is hosted on Vercel and the database on Supabase.

Legal basis for processing

We process your data on these bases: • Consent: Measurement (Google Analytics) and advertising (Google AdSense) on the website run only if you allow them; you can withdraw consent at any time from the cookie banner. In the app, ads are personalized only if you consent (on Google's consent screen in the European Economic Area, the United Kingdom and Switzerland, and through the app's own consent prompt in other countries); you can withdraw this consent at any time in the app under Settings > Ad preferences. Withdrawing consent does not affect earlier processing. • Contract: To let you play in an online room, we process the room code, nickname, votes, answers and the anonymous sign-in ID. • Legitimate interests: Service security, abuse prevention, error logs and anonymous counters. In the app, showing non-personalized ads in return for the free version and preventing ad fraud also rely on this basis; if you want to use the app without ads, you can choose Premium. These are kept limited so they do not unduly affect you. You may object. • Legal obligation: If we receive a lawful request, only to the extent it requires. • Contact form: To answer the message you sent us.

Cookies and similar storage

The site uses two kinds of records: local records we store in your browser, and cookies that Google sets only if you consent. • eck_cerez_izni (ours, local storage): Remembers your cookie choice. 12 months. No consent needed, strictly necessary. • encokkim_device_id (ours, local storage): Anonymous sign-in ID so you can rejoin a room. Until you clear it or until the server deletes it after 30 days. No consent needed, required for the service. • encokkim_lang, encokkim_sound, encokkim_ad, encokkim_emoji (ours, local storage): Remember language, sound, nickname and emoji. Until you clear them. No consent needed, settings you asked for. • encokkim_gorulen_v2, encokkim_tadimlik_sayaci, encokkim_web_oyun, encokkim_karsilama, encokkim_kutu_kapali, encokkim_serit_kapali, encokkim_uygulama_var (ours, local storage): Avoid repeating seen questions; show the welcome and app box once. Until you clear them. No consent needed. • encokkim_extra_q_v3 and its per-language copies (ours, local storage): A cache so game questions open quickly. Until you clear it. No consent needed. • Google Analytics cookies, those starting with _ga and _ga_ (Google, third party): Measure which pages are used. Up to 2 years. Measurement consent needed. • Google AdSense cookies (Google, third party): Show ads. Their names and durations are set by Google and may change; the current list is at https://policies.google.com/technologies/cookies. Advertising consent needed. You can clear local records in your browser's site-data settings. If you decline measurement or advertising, Google cookies are not loaded; if you withdraw earlier consent, we delete the Analytics cookies, while AdSense cookies belong to Google and can be deleted in your browser.

International transfers

We provide the service through the providers below; your data may be processed on their servers outside Türkiye: • Google, on the website (Analytics and AdSense): only if you gave measurement and advertising consent. If you decline, this data is not sent to Google. • Google, in the app (AdMob): As long as ads are shown in the free version, the data listed in the "Ads in the app" section goes to Google to serve ads and may be processed outside Türkiye. Your consent choice does not stop this; it only decides whether ads are personalized. No ad requests are made in Premium. • Supabase (database): online room data is kept on servers in Germany (Frankfurt). • Vercel (site hosting): technical connection data such as the IP address while the site is served; processed through Vercel's global network on servers outside Türkiye. The site's server code (including room operations) runs in the United States (Washington, DC region) and connects to the database in Germany. Transfers needed to run the game rely on our contracts with these providers. You can ask us about these transfers at info@umaiapps.com.

Data controller and your rights

Data controller: Umai Works. Contact and requests: info@umaiapps.com Under Article 11 of the Turkish Personal Data Protection Law (KVKK) and, if you access from Europe, the GDPR, you have the right to: • learn whether your data is processed and request information, • learn the purpose and whether it is used accordingly, • know the parties your data is transferred to, in Türkiye or abroad, • request correction of incomplete or inaccurate data, • request deletion or destruction, • ask that corrections and deletions be notified to third parties who received the data, • object to processing, and to an adverse result produced solely by automated analysis, • claim compensation for damage caused by unlawful processing, • under the GDPR, also request data portability and restriction of processing. Write to info@umaiapps.com; we answer as soon as possible and within thirty days at the latest. Including a room code or information known from your device helps us find your record; for anonymous records we cannot link to a person, these rights may not be exercisable. If you are not satisfied you can complain to the Personal Data Protection Board (Türkiye) or your local data protection authority.

Data we don't collect

We don't ask for account information, first and last name (unless you write it yourself in the contact form), phone number, contacts, photos or location permission.

Children's privacy

The games are for ages 13 and over. We do not knowingly collect personal data from children.

Deleting data

For data on your phone, uninstalling the app is enough. Online room data is deleted automatically within the periods above. If you want it deleted earlier, or want other records deleted, write to info@umaiapps.com; include the room code if you know it.

Changes

When we change this text, the current version is published on this page and the "Last updated" date changes.